About Us

More Sparkle With Confidence!

Discover the essence of elegance and the allure of Northern California at S & L Gem Co. Since 2005, we've been your trusted fine jewelry store in the Bay Area, committed to delivering superior quality, excellent value, and unparalleled customer service. Our professional staff combines skill and knowledge to help you make confident jewelry purchases, offering the finest quality merchandise at the best value—More Sparkle with Confidence.

Explore our handcrafted collections, including premium diamond and precious metal engagement rings, pendants, and earrings. As connoisseurs of timekeeping, we proudly feature renowned watch brands such as Tissot, Hamilton, Citizen, Bulova, Jorg Gray, and pre-owned Rolex. We also carry the timeless elegance of 21K and 24K (Karat) gold jewelry. Each piece is thoughtfully curated for its quality, beauty, and craftsmanship.

We invite you to visit us, letting S & L Gem Co be a part of your special moments and cherished memories. Elevate your style and celebrate love with us in Northern California.

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